FIBO 2019, which ended perfectly in Cologne, Germany on April 7, attracted 145,000 visitors from 133 countries and regions, and 1105 exhibitors.

This global attention and top international fitness event, for the entire industry, what are the latest trends and highlights that must appear?

Fitness friends who are not on site, after reading this article, will show you the latest industry trends in 2019!

01

Global attention Europe has become the world's largest fitness market

The 2019 European Health and Fitness Industry Development Forum hosted by the European Active Industry Association (EuropeActive) has grown from 300 people to nearly 600 people. The audience is no longer limited to Europe, but also learners from the United States, Canada, China and other major markets .

In the forum, Deloitte and Europe Active released the "European Fitness and Health Industry Data Report 2019". In 2018, the European fitness industry sales reached 27.2 billion euros, which surpassed the United States and became the world's largest fitness market. The total number of clubs (including studios with an area of ​​more than 200 square meters) is 61984, with a growth rate of 4.6%, and the total number of members that has grown is 62.2 million, with a growth rate of 3.5%.

02

Internet drives multi-party cooperation

In 2018, the top three income methods of the European fitness market were: membership, functional training, and group classes.

At the same time, a new major trend has emerged in the European fitness market: the rise of fitness intermediaries, that is, companies as network / platform providers, directly charge a certain fee to customers or members, members can enter different fitness clubs to exercise, participate in different fitness Courses, and even enter different sports venues, such as stadiums, swimming pools, climbing halls, etc. In order to maximize the variety of services and facilities, intermediaries mainly focus on the market of large cities. For example, Gympass, which is very popular in Europe in the following figure, is a product of fitness intermediaries.

In 2018, a total of 24 mergers and acquisitions occurred in the European industry. Investors in these acquisitions used this to expand the market and expand their strategic layout. At the same time, they also paid more attention to investing in fitness intermediary companies and expected to obtain more resources.

Therefore, the emerging trend of fitness intermediaries is mainly because the Internet in the entire market is getting stronger and stronger, and the fact that many transactions and mergers and acquisitions also help, multi-party cooperation is inevitable.

03

Countries with higher per capita income have relatively higher membership penetration

In 2018, the number of members in the top ten markets in the European industry has increased to varying degrees compared to 17 years, and the countries with higher per capita income have relatively higher member penetration rates, of which Sweden ranks first, reaching 21.6%. It means that on average every fifth person is a member.

Compared with such a high membership penetration rate in Europe, the membership penetration rate in the Chinese fitness market was even less than 1% in the first two years. The development space is still huge, and there is still a long way to go before the realization of "National Fitness".

04

More than fitness Wellness industry chain fully extended

The current trend pursuing fitness itself more purely, and with the higher requirements for quality of life, people's attention and interest in healthy lifestyles have become a new trend.

FIBO's exhibition site this year clearly showed the industry's concern and promotion of the theme of "health lifestyle" (Wellness). In addition to conventional fitness equipment, the site is more from physical examination to cold sauna, tooth whitening, beauty sunscreen, skin care, etc., forming a very comprehensive industrial chain.

In addition to the new products launched by major international brands, a large number of companies have begun to focus on functional training, body assessment products, and thematic products combining rehabilitation and fitness. The rehabilitation section has gradually occupied an important position in the industry.

At the same time, the exposure of gym accessory products and peripheral derivatives increased, such as protein powder self-service vending machines, bath products, massage areas, and a face wash brand that was popular among female users.

Even the exhibition of coffee machine brands reminds people that high-end gyms are not now equipped with the additional function of "business negotiation venue"?

Focus: The theme of Wellness has been significantly strengthened, the types of gym supporting products have increased, and peripheral derivatives have gradually emerged. The products of the entire exhibition have gradually improved around the industrial chain. The gym is no longer limited to the function of fitness, and it has begun to provide more subsidiary value. .

05

Experience and intelligent high-speed upgrade Science training effect doubled

At the FIBO site, many aerobic devices are integrated into the competition and visual fun and interactivity. Not only does the immersive large screen allow users to be in the game scene, but more is the motion logic designed behind the product-based on the user's personal The data adjusts the sports mode to maximize the user training effect. This type of product is not only aimed at existing fitness groups, but also focuses on attracting young people, an emerging fitness group that is constantly joining.

On-site physical and intelligent testing products have significantly improved their technological content, integrating APP with wearable devices, entertainment, competition and self-supervision functions, so as to have a stronger competitive advantage.

At the same time, the gym hardware and software levels have been improved in both directions. Many club operations and smart venue management companies provide customers with the latest solutions and products on site, using digital links and customized models, investors can choose according to their own circumstances.

It can be said that more and more products focus on user experience, and the speed of intelligent upgrade also makes fitness more scientific and effective, and the management of all aspects of fitness venues is becoming more and more reasonable.

06

The concept of "go to sports nutrition" highlights the integration into ordinary life

The attention and acceptance of sports nutrition products in foreign markets far exceed that of China. This year, FIBO has not only enriched products, but also divided health foods, fitness supplements, and professional bodybuilding products in detail. Functional beverages, dairy products, ice cream and other products are also presented, mostly portable and independent packaging, and gradually shift to the "de-sports nutrition" experience.

"Sports Nutrition" no longer focuses only on "sports", but more on daily health, fitness diet balance and integrity.

07

Made in China vocal world Gap and effort coexist

This year, a Chinese pavilion composed of 100 Chinese companies has become FIBO Germany ’s second largest national pavilion, gradually deepening into overseas markets, attracting the attention of strong competitors from Taiwan, Europe, and the United States. With the improvement of manufacturing technology and the emphasis on national brands, most of the exhibited on-site patented products were independently developed, and the exposure of Chinese brands inside and outside the exhibition hall also far exceeded that of other countries.

However, the intentions of overseas companies in product details and design are also worth learning. As shown in the figure below, this is a sports towel that is more suitable for fitness venues, because the invisible ferromagnetic strip is added, the towel can be hung in the place of the iron, and the anti-slip design on the reverse side can avoid the towels placed on the equipment. Wrinkled into a ball when lying flat. It is worth mentioning that this German original is made in China, and the function of domestic sports towels still stays emphasized on "oversized, pure cotton and quick-drying".

As of now, according to the FIBO 2020 schedule, China has become the second-largest country (103) outside Germany, and Chinese brands are showing the world the production and manufacturing capabilities of Chinese companies and the gradual rise of creativity. Just around the corner.

Overall, there is still a gap between China's manufacturing and the world's leading level, but the momentum of development and growth cannot be underestimated.

08

Public fitness pays more attention to self-development

The healthy lifestyle of ordinary audiences is also changing. Outdoor sports protective gear brands have increased at FIBO, and more outdoor sports activities such as basketball and rock climbing have been integrated into small group courses to enrich the training content.

Ordinary audiences and members, the focus of attention has changed from the previous focused training itself to the overall development of themselves, and strive to become a better self.

The company ’s publicity for members has also been adjusted closely to the psychological changes of ordinary audiences. For example, GoodLife, Canada ’s largest chain gym, has gradually adjusted its focus in recent years. In 2010, it also focused on improving the quality of life through fitness. By 2018, The theme of GoodLife's promotional video is already "Rewrite Your Life Story".

In general, the global fitness market is still in a stage of steady growth with varying degrees, and it is also full of confidence in the industry. The entire industry is becoming more complete. The concept of "fitness" is becoming more and more abundant. The Chinese fitness market is a rising star with strong strength. But there is still room for learning.

FIBO CHINA, as an important station in FIBO Global, is a high-quality platform in the industry connecting China and international communication.

In 2019, FIBO CHINA will bring the most advanced international technologies and products to the scene, so that you can learn the latest trends without going abroad, and will continue to build the most professional international bridge for domestic companies to "go out". Strive to promote the comprehensive development of China's fitness industry and market.